Walnut Avenue Commercial Area Specific Plan and EIR

EMC Planning Group prepared a specific plan for the City of Greenfield for a 60-acre site that was zoned for regional commercial development. The project site is located at the Walnut Avenue/U.S. Highway 101 interchange. The project planning and entitlement work was funded by the City’s Redevelopment Agency with the intention to attract development interests. EMC Planning Group was the prime consultant managing a team of seven firms with specializations ranging from market analysis to value engineering to public relations. The challenge was to craft a specific plan that encompasses a mix of uses that creates both a local and regional destination, provides development guidance flexibility for a range of potential uses, generates revenue for the City, is financially feasible, and attracts development interests through streamlined, turn-key project approval processes and low financial barriers to entry.